Handbook Of Research On Mobile Marketing Management

Handbook of Research on Mobile Marketing Management PDF
Author: Pousttchi, Key
Publisher: IGI Global
ISBN: 1605660752
Size: 58.70 MB
Format: PDF, ePub, Docs
Category : Computers
Languages : en
Pages : 582
View: 7620

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"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Permission Marketing Of Informediaries In M Commerce Advertising

Permission Marketing of Informediaries in M Commerce Advertising PDF
Author: Ali-Reza Moschtaghi
Publisher: diplom.de
ISBN: 3832452095
Size: 41.76 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 108
View: 1611

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Inhaltsangabe:Abstract: The expectations for M-Commerce are very high. The mobile user seeks for facilitation of his daily habits and companies anticipate generating high revenue stream through new mobile applications. After telecommunication companies have paid high prices for the UMTS licenses in Europe M-Commerce has started to be the new hype. In those countries which did not have auctions but beauty contests M-Commerce has been also shifted into the spotlight. Although M-Commerce is still in its infancy, it predicts to have a huge impact on many ways of people s lives. New buzz words like anywhere and anytime have evolved in order to describe the great potential of M-Commerce. Growth opportunities in terms of new arising mobile business models seem promising but only the future will be able to answer the question of success. Mobile devices offer a broad range of opportunities from entertainment service e.g. music, games or video up to transactions e.g. banking, shopping, auctions. It is still unclear if all the emerging opportunities can be commercialized successfully. Nevertheless, many scenarios of how the world could be like in the future have been made. Below an excerpt of the daily routine of a future mobile user is presented: Nancy D`Amato prepares to leave her office just before five o clock. She uses her mobile phone for a quick check of the local weather forecast, sees that fines conditions are expected for the evening, and decides to leave her umbrella by her desk. Nancy is due to meet her boyfriend Peter at seven o clock, so she has two hours in town to waste. As soon as the clock reaches five, she receives a text message telling her that the bar across the street has a happy hour when drinks are cheaper. Nancy deletes the message almost without reading it. She has given her mobile service provider permission to send her unsolicited local promotional messages after five - otherwise she would have to pay a higher subscription rates - but that does not mean she actually has to read the message, does it? Five minutes later another message arrives, with a coupon offering a discount at the local branch of her favorite coffee bar. She shows the coffee-shop attendant the numbered message on her phone s screen, and he keys in the number on the till when charging for the coffee. Now comfortably seated with her cappuccino, Nancy begins to plan her evening. She uses her mobile to check which movies are showing nearby after seven [...]

E Marketing Concepts Methodologies Tools And Applications

E Marketing  Concepts  Methodologies  Tools  and Applications PDF
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466615990
Size: 15.83 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 1485
View: 5457

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The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

M Marketing

M  Marketing PDF
Author: Dhruv Grewal
Publisher: McGraw-Hill Education
ISBN: 9780077861025
Size: 11.57 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 512
View: 6295

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Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 4th edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting. With a new chapter on Social and Mobile Marketing, Grewal and Levy's M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.

E Marketing

E Marketing PDF
Author: Stephen Dann
Publisher: Macmillan International Higher Education
ISBN: 023036473X
Size: 22.74 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 420
View: 2867

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Using a mix of academic rigour and practical application to the e-marketing environment, the authors introduce readers to the frameworks and techniques to develop a winning e-marketing strategy.

The New Marketing

The New Marketing PDF
Author: Cheryl Burgess
Publisher: SAGE
ISBN: 152973651X
Size: 45.50 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 288
View: 2285

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In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

Marketing W Rterbuch Marketing Dictionary

Marketing W  rterbuch   Marketing Dictionary PDF
Author: Wolfgang J. Koschnick
Publisher: Walter de Gruyter
ISBN: 3110815648
Size: 47.15 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 372
View: 222

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Dieses Wörterbuch knüpft unmittelbar an das Standard-Wörterbuch für Werbung, Massenmedien und Marketing/Standard Dictionary of Advertising, Mass Media and Marketing an. Es unterscheidet sich von dem Vorgängerwerk dadurch, dass die Begriffe ergänzt und erweitert wurden. Zu jedem Begriff finden sich die in der Marketingpraxis gängigen Übersetzungen zusammen mit einer kurzen Begriffsdefinition und/oder Erläuterung. Damit wird es den Bedürfnissen von Nutzern in der Praxis gerecht, die hier verlässliche Übersetzungen und prägnante Begriffserklärungen in einem Satz finden.

The Marketing Accountability Imperative

The Marketing Accountability Imperative PDF
Author: Michael Dunn
Publisher: John Wiley and Sons
ISBN: 9780470443811
Size: 58.97 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 464
View: 6729

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Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.

Community Connections Relationship Marketing For Healthcare Professionals

Community Connections  Relationship Marketing for Healthcare Professionals PDF
Author: Kelley S. Pendleton DC & MPH
Publisher: Sage Books, LLC
ISBN: 1625175604
Size: 19.79 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 122
View: 5755

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Whether you’re a chiropractor, medical doctor, massage therapist, veterinarian, acupuncturist, or any other provider of a healing art, you’ve undergone intensive training and developed valuable skills. However, traditional healthcare curricula may not address the critical areas of business, finance and marketing. Proficiency in these skills – especially marketing – can help your practice succeed and allow you to genuinely connect with your communities. Written by a healthcare professional for healthcare professionals, Community Connections is the first in a series of books designed to bridge the gap between what you're taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can forge a strong and genuine connection with potential clients, regardless of any previous marketing experience. This guide is all about building the unique relationship between a healthcare provider and the local community, while respecting the specific professional and legal issues inherent in that relationship. Whether you’re a veteran in the healthcare industry or just getting started, Community Connections contains the valuable advice and practical marketing ideas you need—from the reasons most healthcare practices don’t “market,” to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice.

Loose Leaf For M Marketing

Loose Leaf for M  Marketing PDF
Author: Michael Levy
Publisher: McGraw-Hill Education
ISBN: 9781260158038
Size: 15.35 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 480
View: 3399

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Value-Added, Every Time. Grewal's value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management. A robust suite of instructor resources and regularly updated Grewal/Levy author blog provide a steady stream of current, fresh ideas for the classroom. Grewal/Levy's M: Marketing 6th edition is available through McGraw-Hill Connect®, a subscription-based learning service accessible online through personal computer or tablet.