How Brands Grow

How Brands Grow PDF
Author: Jenni Romaniuk
Publisher: Oxford University Press, USA
ISBN: 9780195596267
Size: 67.85 MB
Format: PDF, Kindle
Category :
Languages : en
Pages : 192
View: 1164

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Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

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Author: Robert B. Cialdini
Publisher: العبيكان للنشر
ISBN: 9960547469
Size: 48.54 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : ar
Pages : 348
View: 4851

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التأثير, الكتاب الكلاسيكي حول عملية الإقناع, يشرح مبادئ علم النفس التي تقف وراء قول الناس «نعم» لأي طلب كان, كما يشرح كيفية تطبيق فهم هذه المبادئ. الدكتور روبرت سيالديني مدرّس خبير في حقلي التأثير والإقناع المتناميين بسرعة. إن هذا الكتاب الذي ينظر إليه في الأوساط العلمية نظرة مرموقة جداً؛ فهو حصيلة خمس وثلاثين سنة من الأبحاث الدقيقة المعتمدة على الأدلة القوية، إضافة إلى برنامج استمر ثلاث سنوات من الدراسة الميدانية لما يدفع الناس إلى تغيير سلوكهم. سوف نتعلم المبادئ الستة الأساسية, وكيف نستعملها كي نصبح مهرة في فن الإقناع- وكيف ندافع عن أنفسنا ضد من يحاول أن يستغلنا بإقناعنا بما يريد. هذا الكتاب مثالي لجميع الناس العاملين في جميع نواحي الحياة. سوف تغيّر مبادئ التأثيرشخصيتك تغييراً إيجابياً قوياً وتقودك نحو النجاح. العبيكان للنشر

The E Myth Revisited Limadha Tafshal Mu Dham Al Sharikat Al Saghira

The E Myth Revisited  Limadha tafshal mu   dham al sharikat al saghira   PDF
Author: Michael E. Gerber
Publisher: Bloomsbury Qatar Foundation Publishing
ISBN: 9789992194911
Size: 52.83 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 268
View: 5410

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In this long-running business best-seller, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

What S In A Brand

What s in a Brand  PDF
Author: John Philip Jones
Publisher: Tata McGraw-Hill Education
ISBN: 9780074632017
Size: 38.99 MB
Format: PDF, Kindle
Category : Advertising
Languages : en
Pages : 335
View: 7527

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What s in a Brand? traces the characteristics of the Indian market place, and weaves in the lessons learnt form his experiences of the American and European markets. It shatters many myths but also reinforces certain paradigms. A must read for all those who know that the right combination of consumer information and creativity definitely leads to creating very special brands&

                                        PDF
Author: ألدوس هكسلي/مروة سامى/-
Publisher: ktab INC.
ISBN: 9776539106
Size: 23.31 MB
Format: PDF, Mobi
Category : Fiction
Languages : ar
Pages : 339
View: 4188

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بناية رمادية منخفضة ، لا تزيد عن أربعة و ثلاثين طابقاً فقط كُتبت على مدخلها الرئيسى عبارة : ( مركز وسط لندن للتفريخ و التكييف ) ، و كُتب على درع شعار الدولة العالمية : (المجتمع ، و الهوية، و الاستقرار) تُواجه قاعة الطابق الأرضي الفسيحة جهة الشمال ، ممًا يجعلها باردة طوال الصيف ، وراء ألواح النوافذ الزجاجية ، على النقيض من جو الغرفة الاستوائي ، واخترق شعاع رفيع ثاقب النافذة يبحث بنهم عن جسد متدثر ملقى

The Business Of Choice

The Business of Choice PDF
Author: Matthew Willcox
Publisher: Pearson Education
ISBN: 0134053494
Size: 70.26 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 256
View: 6154

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Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!

What S In A Name

What s in a Name  PDF
Author: David M Jones
Publisher: Routledge
ISBN: 1317452151
Size: 24.69 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 320
View: 7747

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This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising.

The Routledge Companion To Contemporary Brand Management

The Routledge Companion to Contemporary Brand Management PDF
Author: Francesca Dall'Olmo Riley
Publisher: Routledge
ISBN: 1317751582
Size: 19.16 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 584
View: 2051

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The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

Grow The Core

Grow the Core PDF
Author: David Taylor
Publisher: John Wiley & Sons
ISBN: 1118484703
Size: 13.79 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 256
View: 4268

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Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.

Marketing Knowledge

Marketing Knowledge PDF
Author: Dominic Twose
Publisher: Lulu.com
ISBN: 0244818088
Size: 33.47 MB
Format: PDF, ePub, Mobi
Category :
Languages : en
Pages : 332
View: 6631

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Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the key learning over that period. In a world full of opinions, this draws conclusions based on evidence. Conclusions about how brands grow, and the role of advertising. Review ""A very useful little book, full of practical wisdom and common sense. Keep it by your computer, and steal from it mercilessly. I know I will." - Les Binet, Head of Effectiveness, adam&eveDDB