Dalrymple S Sales Management 9th Ed

Dalrymple S Sales Management  9Th Ed PDF
Author: William L. Cron
Publisher: John Wiley & Sons
ISBN: 9788126516858
Size: 44.22 MB
Format: PDF, Kindle
Category :
Languages : en
Pages : 564
View: 4881

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Dalyrymple s Sales Management is known for its friendly, real-world and practical approach to the concept of sales management. It introduces readers to the issues, strategies and relationships that relate to the job of managing a sales force and helping them sell. With this new edition, Cron and DeCarlo also present a running case study throughout each chapter on Moreguard Insurance. The case study is used to show how key concepts are applied in the real world. Exercises are included with the case study to help readers begin to think critically about how to utilize the information discussed.· Introduction to Selling and Sales Management· Strategy and Sales Program Planning· Sales Opportunity Management· Account Relationship Management· Customer Interaction Management· Sales Force Organization· Recruiting and Selecting Personnel· Sales Training· Leadership· Ethical Leadership· Motivating Salespeople· Compensating Salespeople· Evaluating Performance

Sport Promotion And Sales Management

Sport Promotion and Sales Management PDF
Author: Richard L. Irwin
Publisher: Human Kinetics
ISBN: 9780736064774
Size: 56.28 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 339
View: 6379

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This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.

Principles Of Marketing

Principles of Marketing PDF
Author: Philip Kotler
Publisher: Pearson Education
ISBN: 9780137006694
Size: 65.13 MB
Format: PDF
Category : Marketing
Languages : en
Pages : 637
View: 5465

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A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

Sales Management

Sales Management PDF
Author: Douglas J. Dalrymple
Publisher: Wiley
ISBN: 9780471191971
Size: 13.30 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 640
View: 810

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Through five editions, this book has provided readers with a comprehensive, practical approach to sales management. Now the sixth edition continues that tradition with four new chapters on the sales function and coverage of the latest trends such as relationship marketing, team development and TQM.

Marketing Management

Marketing Management PDF
Author: Philip Kotler
Publisher: Prentice Hall
ISBN: 9780130144294
Size: 45.80 MB
Format: PDF, Kindle
Category : Marketing
Languages : en
Pages : 775
View: 7410

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Appropriate for graduate and undergraduate courses in Marketing Management. An international marketing classic, the tenth edition of Marketing Management highlights the most current trends and developments in global marketing from a Canadian perspective. The text prepares students for a decision-making role in organizations through the managerial orientation of its approach. All the concepts and tools for analyzing any market and/or environment are covered, as well as the principles for measuring and forecasting marketing, and techniques used for marketing segmentation, targeting, and positioning. Key themes developed in the tenth edition include Marketing for the 21st Century (looking to the future; trends in marketing and business; changes in the marketplace); E-commerce and the Internet (uses of technology; marketing on the web; using the web); Customer-driven marketing (focus on the customer: customer lifetime value, customer retention, delivering superior value, customer satisfaction); and Marketing around the globe (trends, problems in global marketing).